Moonwalkers: dominating the internet with world's fastest shoes

Moonwalkers, the electric shoes that allow you to walk at the speed of a run, quickly became one of the most viral products across social and online media.

With millions of impressions and $329,000 raised, this Kickstarter campaign launched one of the hottest robotics startups of the year.

1. The challenge

The Moonwalkers team catapulted to fame, not just on platforms like TikTok and Instagram, but also across prominent news channels. But after the joy of viral success, there comes the significant task of maintaining momentum, especially in the domain of paid marketing.

Once their campaign winded down, the Moonwalkers’ vision extended beyond mere numbers. They were deeply committed to ensuring every backer felt valued and satisfied with their product. YG stepped up to this challenge. Taking over the full spectrum of customer service for Moonwalkers, we continued our support long after the campaign curtains were drawn. Our primary goal? To surpass backer expectations and make certain that every individual relished an unparalleled Moonwalkers experience.

2. Paid media to scale beyond organic growth

Moonwalkers’ campaign achieved full funding on its first day. Yet, they aimed to push beyond just organic reach to increase the backer count. Interestingly, a significant portion of their backers were first-time Kickstarter supporters. This insight hinted at a golden chance to tap into our vast audience databases.

At YG, we pride ourselves on compiling comprehensive databases packed with verified Kickstarter backers. These are meticulously saved as custom audiences within our Meta account. Such audiences aren’t just repositories – they’re direct targeting goldmines. Plus, we craft lookalike audiences based on specific segments. By doing so, our strategy zeroes in on seasoned Kickstarter supporters, who, statistics suggest, have higher conversion tendencies compared to Kickstarter novices.

Quick Tip for Campaigners:

Eager to identify between new and returning backers of your campaign? It’s a breeze! Just navigate to the “Community” section of your project and give a quick scroll to the page’s end.

3. World-class customer service post-campaign

After the Moonwalkers campaign concluded, the team recognized the importance of sustained, top-tier customer service. They entrusted YG with this mission. With our seasoned customer service agents available round-the-clock, seven days a week, we stood at the forefront addressing backer inquiries. Our proactive approach meant resolving concerns swiftly, preventing them from escalating into negative feedback.

As Moonwalkers began shipping, our commitment didn’t waver. We consistently updated backers regarding the status of their rewards and adeptly handled any technical questions about the product. With the rise of positive reviews and once every backer received their rewards, our role shifted. We focused on training the Moonwalkers’ in-house team, ensuring a smooth transition of the customer service baton as they transitioned to Shopify.

5. The result

Using custom audiences in our Meta ad campaigns, we saw a surge in pledges right up to the campaign’s final moments. This strategy pushed forward the Moonwalkers campaign to an impressive finish, securing over $329,000 from an enthusiastic group of 570 backers.

But a successful campaign doesn’t end with pledges. Fulfilment, often the trickiest part of crowdfunding, was masterfully handled. Our dedicated customer service representatives took the reins, answering every backer question. This allowed the Moonwalkers team to zero in on what they do best: impeccable production.

" It was a great pleasure working with you. I truly appreciate your support. Looking forward to our future collaboration "

Xunjie Zhang

CEO Shift Robotics